What it is: The fermented fix for damaged hair, this sulfate-free shampoo is designed to minimize breakage, smooth frizz + boost shine. Ultra-concentrated so you only need half your usual amount.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Damage, Split Ends, and Breakage- Drryness- FrizzKey Benefits: - Repairs damaged hair and minimizes breakage- Reduces frizz and boosts shine- Maintains scalp balance and hydrationHighlighted Ingredients:- Patent-Pending Rootbiomic Ferment™: Nutrient-rich superbrew for anchored roots, balanced scalp + healthy hair.- Bio-Peptides (Hydrolyzed Yeast Protein): Target collagen and keratin to help fortify strands from root to tip.- Yuzu Ceramide (Citrus Junos Fruit Extract): Intensely moisturizes, smooths, and helps protect hair from future damage.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free and comes in recyclable packaging.What Else You Need to Know: This gentle, hydrating shampoo is fermented to feed roots, scalp + hair the nutrition needed for next-level damage repair, frizz control and shine. Made with no added water, this formula is less wasteful, more powerful and ultra-concentrated, making this bottle equivalent to one two times its size.Fragrance Description: This conditioner has The Rootist’s signature fragrance, a collaboration with one of the world’s top clean fragrance houses. Inspired by their warm brand aesthetic, this complex, fresh, fizzy floral has a grounding touch of soft woods for balance, depth, and grace. Intoxicating but never overwhelming, transport your senses to a garden stroll at golden hour where dreams take root. Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.