What it is: A gently foaming, low-pH shampoo that supports hair growth and density and leaves scalp feeling instantly light and clean.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Shine- Straightening and Smoothing - Damage, Split Ends, and Breakage Key Benefits: - Reduces breakage, friction, and damageHighlighted Ingredients:- Red Algae- Apple Cider Vinegar- Vitamin B5Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This shampoo protects the balance of the scalp microbiome and scalp barrier with a pH-balanced formula. The ingredients penetrate the hair cortex to nourish, strengthen, and restore hair. Clinical Results: In a 60-day consumer trial: -95% of people reported their hair felt thicker and healthier immediately after use-86% of people said their hair felt stronger and healthier after 30 days of use -90% of people reported less hair breakage after 30 days of use -87% of people reported improved hair growth after 60 days of use Clean & Planet AwareOur ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.