Damage Reverse Serum from Virtue Labs revolutionizes hair repair by not only repairing existing damage, but fighting future damage. This wonder-working miracle serum instantly repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm. Damage Reverse Serum from Virtue Labs revolutionizes hair repair by not only repairing existing damage, but fighting future damage. This wonder-working miracle serum instantly repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm. Built by a team of believers, optimists, and do-gooders that puts boundless stock in innovation, Virtue Labs is a self-proclaimed biotech company on a mission to repair hair. Each product in their cruelty-free collection is fortified with Virtue’s patented Alpha Keratin, a protein that binds directly to areas of damage and fills them in.