What it is: A hydrating cleanser with Smart Moisture Technology™ to target areas of dryness, leaving hair soft, shiny, and moisturized—without weighing it down.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Damage/Split Ends/Breakage
- Dryness
- Color Safe

Key Benefits:
- Targets dry areas of hair
- Helps prevent moisture loss
- Promotes healthy hair

Highlighted Ingredients:
- Smart Moisture Technology™: Targets dry areas of hair for custom hydration.
- Hyaluronic Acid, Niacinamide, and Amino Acids: Form a protective barrier to prevent moisture loss.
- Antioxidant Complex: Promotes healthy hair.

Ingredient Callouts: Free of parabens, phthalates, and mineral oil. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Great for all hair types, this shampoo treats dry, thirsty strands to targeted, customized hydration with Smart Moisture Technology™. It forms a protective barrier to inhibit moisture loss and boosts hair health with an antioxidant-rich blend of aloe leaf juice, jackfruit extract, and prickly pear oil.

Fragrance Description: The Coconut Colada scent features notes of coconut, muguet, and coconut water.