What it is: A volumizing gel-pomade that quickly and visibly thickens, conditions, and grooms brows into place—without stiffening or flaking.

Highlighted Ingredients:

- Beeswax and Carnauba Wax: Hold hairs in place without feeling stiff.

- Oleic Acid: Is an emollient derived from olive oil that nourishes and moisturizes.

- Soluble Collagen: Conditions hair fibers.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: Boy Brow is the original, every-day essential for all brows. Inspired by mustache pomade, it gives brows soft, flexible hold in one easy swipe. You can never have too much of a good thing so we’ve increased the size (that’s 20% more formula!) and added 2 new shades, Dark Brown and Grey.