What it is: A sulfate-free shampoo with a luxurious lather that builds body and bounce without drying out your hair.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Thinning
- Volumizing
- Color Safe

Key Benefits:
- Removes buildup without stripping
- Adds bounce, body, and shine
- Visibly enhances fullness

Highlighted Ingredients:
- Squalane and Hemi-squalane: Superior to silicone, they improve hair health and strength immediately and over time.
- Caffeine: Stimulates follicles and supports healthy hair growth.
- Aloe Leaf Juice: Hydrates and soothes the scalp.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Powered by patented sugarcane-derived hemi-squalane (a hero ingredient that improves hair health over time time) plus follicle-stimulating caffeine and soothing, hydrating aloe leaf juice, this shampoo strengthens and detoxifies for visibly fuller hair. The 98 percent-plastic-free packaging consists of an infinitely recyclable aluminum base and PCR pump.

Fragrance Description: Lush jasmine, sparkling cassis, and radiant bergamot accent rich notes of sandalwood and amber.

Clinical Results: In a controlled study (versus a non-conditioning shampoo), after 1 use:
- Hair density visibly improved by 9%

In a 21-day consumer study of 40 subjects:
- 93% saw less hair fall
- 93% agreed hair felt thicker

Clean & Planet Aware
Our ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.