What it is: A creamy, rich daily shampoo that easily detangles and deeply moisturizes to strengthen weakened hair with intensely fortifying care.

Hair Texture: Straight, Wavy, and Curly

Hair Type: Fine, Medium, and Thick

Hair Concerns:

- Thinning

- Damage/Split Ends/Breakage

- Dryness

Key Benefits: - Gently Cleanses Scalp and Hair - Intensely Moisturizes and Easily Detangles - Strengthens Hair Weakened by Heat Damage and Brushing

Highlighted Ingredients: - Edelweiss Native Cells and Ginger Root: Detangle and moisturize while immediately increasing strength and softness.

What Else You Need to Know: Breakage is a primary contributor to hair fall, occurring when hair is weakened by daily aggressors, including heat, brushing, and over-styling. This creamy and rich shampoo strengthens normal to dry hair, addressing fallout caused by breakage from brushing. Recommended by professional stylists, it delivers fortifying care to easily detangle, intensely moisturize, and enhance shine.

Fragrance Description: The bright, invigorating scent unfolds with top notes of bergamot zest, cedrat, and lime; base notes of basil, bergamot flower, and rose; and base notes of vetiver, musk, and tonka bean.

Clinical Results: In a controlled study using a system of Genesis Strengthening Shampoo for Normal to Dry Hair, Genesis Strengthening Hair Mask, and Genesis Strengthening Serum for Hair and Scalp vs. a non-conditioning shampoo, results showed: - 93% less hair fall due to breakage from brushing - 65% smoother, more conditioned hair