What it is: A hydrating mask formulated with plant-based proteins and niacinamide to nourish, easily detangle, and strengthen very dry hair.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Medium and Thick

Hair Concerns:

- Dryness

- Shine

- Straightening and Smoothing

Key Benefits:

- Deeply conditions and nourishes

- Intensely smooths, softens, and detangles

- Leaves hair noticeably softer with enhanced shine

Highlighted Ingredients:

- Plant-Based Proteins: Provide essential nutrients and retain moisture.

- Niacinamide: Locks in hydration for long-lasting strength.

What Else You Need to Know: Transform very dry, medium-to-thick hair with this super-concentrated, intensely nourishing, hydrating mask. Recommended by pro stylists for weekly hydration, this mask is the perfect addition to any hair-care routine for softer strands with enhanced shine and a radiant finish.

Fragrance Description: The fresh and floral composition features top notes of bergamot, geranium, and bigaradier for a clean scent; middle notes of peony, ylang-ylang, jasmine, and orris for a floral aroma; and bottom notes of tonka, amber, cedarwood, amyris, and musk.

Clinical Results: In a controlled study using Nutritive Ultra-Hydrating Mask for very dry hair, results showed:

- Hair was +116% shinier vs. unwashed hair

- Hair was +89% more conditioned vs. a non-conditioning shampoo

- Hair was +96% stronger vs. a non-conditioning shampoo