An eloquent tribute to the genius and craftsmanship of Gucci, this essential volume presents the heritage of the venerable fashion house with a fresh, multifaceted perspective. It focuses on four primary elements – Iconography, Artistry, Mythology and Creativity – and features in-depth explorations of the brand's origin, identity and innovation.

• Combines essays, commentaries and anecdotes with previously unpublished contemporary and archival photographs.
• Features 700 photographs.
• Published in conjunction with the opening of the Gucci Museum in Florence, Italy.
• Edited by Gucci Creative Director Frida Giannini.
• Hardcover, 384 pages.