What it is: A gently foaming, low-pH shampoo that supports hair growth and density and leaves scalp feeling instantly light and clean.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Shine
- Straightening and Smoothing
- Damage, Split Ends, and Breakage

Key Benefits:
- Reduces breakage, friction, and damage

Highlighted Ingredients:
- Red Algae
- Apple Cider Vinegar
- Vitamin B5

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This shampoo protects the balance of the scalp microbiome and scalp barrier with a pH-balanced formula. The ingredients penetrate the hair cortex to nourish, strengthen, and restore hair.

Clinical Results: In a 60-day consumer trial:
-95% of people reported their hair felt thicker and healthier immediately after use
-86% of people said their hair felt stronger and healthier after 30 days of use
-90% of people reported less hair breakage after 30 days of use
-87% of people reported improved hair growth after 60 days of use

Clean & Planet Aware
Our ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.